Advertising  |  ICC Cricket World Cup Spot  |  Visit Manchester

Working with Visit Manchester, Soup Co. have created a 30 second spot to air during the International Cricket World Cup. The ad, featuring a soundtrack by Manchester music royalty, Elbow, brings together content from cultural, culinary and retail offerings from the city including highlights from Manchester International Festival and Elbow at the Apollo, shot by Soup alongside newly commissioned material.

The first broadcast will be on 16th June during the India Pakistan game on Sky Sports in the UK, and a range of global broadcasters.